I led the design and art direction for 60Beans’ limited-edition Advent calendar, a festive and premium packaging experience for the German specialty coffee brand. The calendar featured 24 custom-illustrated jars, each revealing a unique roast from around the world.
Playful, story-driven illustrations blended with tactile materials, clean typography, and a muted winter palette to bring warmth and personality to the design. Underneath the jars, a hidden game inspired by snakes and ladders using moka pots and coffee beans added an extra layer of discovery and delight. The result was a boutique unboxing ritual that resonated with coffee lovers, elevated 60Beans’ brand presence, and sparked strong seasonal buzz across social media.
