For the FanX Football Podcast, I developed a bold, high-impact brand identity designed to resonate with a football-focused audience. The visual system combines sharp typography, a punchy colour palette, and dynamic graphic elements that echo the energy and pace of the game.
As Art Director, I led the creative vision across all aspects of the project, from branding through to set design. I collaborated closely with 3D artists to bring the FanX environment to life, designing a virtual set that feels immersive, modern, and broadcast-ready. The set was built to enhance viewer experience, with lighting, framing, and motion graphics considered from the outset to support on-camera talent and content flow.
The result is a cohesive, high-energy brand and environment that elevates the podcast’s production value and reinforces its position within the football media space.
Visual direction / Moodboard
