For GDS Studio, the creative hub of GDS Group that focuses on production, digital events, design, and also hosts Jugo, I developed a brand identity that balances sleek professionalism with a clear connection to the parent brand. The goal was to create a distinct visual language that reflects the studio’s dynamic, forward-thinking approach while remaining aligned with GDS’s core values.
The “S” logo is constructed from shapes inspired by the original GDS brand, symbolising connection and collaboration. This design choice keeps the brand rooted in GDS’s ethos while giving the studio a sharper, more refined edge. The identity system is flexible and modern, designed to work seamlessly across digital platforms, event collateral, and marketing materials. It embodies the innovative spirit of GDS Studio’s production and digital event expertise.
