GDS Group wanted a refreshed website and brand identity to unify their summits and overall brand presence. I collaborated closely with C-suite stakeholders, including the Creative Director and CMO, to develop a cohesive, tech-inspired look and feel.
Using Figma, I designed a comprehensive 20+ page website that delivered a seamless user experience and consistent branding across multiple sections. Additionally, I created brand styles for Meet the Boss, a sister company within the GDS Group, ensuring alignment while maintaining distinctiveness. As part of the project, I also developed an editable client site template to showcase events, allowing for flexible updates by the team.
Working alongside developers, we translated these designs into a polished, fully functional digital platform that effectively represents GDS’s innovative vision.
