For HI-Series (Human + Innovation), an event focused on conversation and the exchange of ideas, I created a distinctive logo and full brand identity. The “HI” Logomark is designed to echo the form of soundwaves, reflecting the event’s core theme of dialogue and connection.
Alongside the identity, I developed comprehensive brand guidelines and a suite of design templates to equip the marketing team with easy-to-use, consistent assets. I also designed the event set, creating a cohesive visual experience across both digital and physical spaces.
To enhance audience engagement, we introduced a gamified element featuring a digital wheel that spins to land on a conversation topic. I worked closely with the motion team to bring this to life, adding an interactive and playful layer to the event experience.
